Jane Cosmetics – the iconic brand from the 90s that recently relaunched at Ulta stores – has partnered with celebrity hairstylist Ken Paves to sponsor the FIRST Robotics Championship in St. Louis, Mo., to support women’s endeavors in science.

The 10 female winners of the competition received academic scholarships, and were also treated to makeovers. Celebrity makeup artist Sarah Lucero, who is one of Jane’s style experts, told InStyle magazine, “Our message to the winners was that you can have beauty and brains.”

Check out Jane’s New Instagram-Inspired Look and how its attracting Millennials – and see how it incorporates philanthropy into its design.